Foundations of your marketing strategy: goals, ICP & positioning

Built to be seen: A Queer Marketing Lab series led by creative-industry expert, Charles McFarland!

Join us on Thurs, Apr 23 at 2pm EST to explore the foundations of your marketing strategy: goals, ICP, & positioning!
Want marketing that actually works and feels aligned? This interactive workshop will help you build a clear, practical foundation… Without the jargon or overwhelm.

You’ll define your Ideal Customer Profile (ICP) – who you help, what they need, and why you – and learn a simple framework to create messaging that sparks curiosity, builds trust, and drives action. We’ll also touch on communicating your value and pricing in a way that reflects outcomes, not just hours.

✨ What you’ll walk away with:

• 1–2 clear, measurable marketing goals
• A draft of your Ideal Customer Profile (ICP)
• A foundational positioning statement

Practical tools to create aligned, effective messaging

*** Each workshop in this series is designed to build on the others, offering a cohesive, step-by-step journey rather than standalone sessions. We strongly recommend attending all workshops in the series to get the most out of the experience and knowledge. 

We’re excited to partner with Massimadi Fondation for this workshop series! Their mission is to celebrate Afro LGBTQ+ artists and their cultural contributions through vibrant, multidisciplinary events. Attend the workshop series for a chance to score a pass to their upcoming virtual programming! More info: https://www.massimadi.ca/en.