Webinar Wednesday: How to over-prepare for your pitch meeting with a big buyer
March 3 @ 2:00 pm – 3:00 pm
This presentation provides a strategic roadmap for using market intelligence to transform initial client meetings into high-value contracts. Led by Aaron Cruikshank, President of CTRS and CQCC certified supplier, the session draws on over 20 years of experience to demonstrate how deep preparation can “supercharge” your sales process.
Session Overview
Aaron shares the exact techniques he used to generate dozens of solid leads and secure multi-million dollar bidding opportunities. Attendees will learn how to move beyond basic introductions by creating comprehensive pre-meeting briefs that include:
Dossier Building: Developing deep-dive profiles featuring SWOT and PESTLE analyses to prove you are the most prepared person in the room.
Targeted Reconnaissance: Learning how to gather facts on the political climate, economic trends, and competitive intelligence.
The “Hook”: Identifying timely, actionable reasons why a target company needs your specific services.
Our Team
With over 25 years of research experience spanning diverse sectors, including the private sector, government, and nonprofits, Aaron Cruikshank is one of North America’s leading Marketing Intelligence experts. He delivers punchy messages with wit and humour.
While he has worked with a stellar lineup of over 750 clients, ranging from multinationals to startups, Aaron’s heart beats for more than just business success. He’s a true champion of the community, dedicating countless hours to pro bono work that uplifts and empowers those in need.
Don’t be fooled by his charm and lightheartedness. Aaron is weaponized intelligence. With expertise in market intelligence, competitive intelligence, qualitative market research, market validation, public policy research and strategy, he’s a secret weapon organizations turn to when they need to make strategic decisions that will drive the business over the next decade.
Currently the President of CTRS Market Intelligence Agency, Aaron is also an emerging university instructor, keynote speaker and author.