Webinar Wednesday: When to Consider Outside Investment
December 2 @ 2:00 pm – 3:00 pm
Raising capital isn’t the right path for every business – or every stage of growth. In this session, participants will learn how to determine whether outside investment aligns with their business goals, what investors look for, and how to evaluate the different funding options available. Through practical examples and real-world insights, attendees will gain a foundational understanding of when to bootstrap, pursue debt financing, seek grants, or raise equity, leaving with a framework to make informed capital decisions.
Participants will learn:
- How to determine if their business is ready for outside investment.
- The differences between bootstrapping, grants, debt financing, angel investment, and venture capital.
- The advantages, risks, and trade-offs of each funding option.
- What investors evaluate before making an investment.
- Key financial and business milestones that signal investment readiness.
- Common fundraising mistakes and how to avoid them.
Our Team
Mandy Potter is a founder, investor, and venture capitalist with almost 20 years of experience building, scaling, acquiring, and exiting companies. She is the Co-Founder and General Partner of Misfit Ventures, Canada’s first LGBT+ venture capital fund, which invests in high-growth, underrepresented founders.