{"id":127290,"date":"2026-06-02T12:27:54","date_gmt":"2026-06-02T16:27:54","guid":{"rendered":"https:\/\/queerchamber.ca\/fr\/?post_type=tribe_events&#038;p=127290"},"modified":"2026-06-02T12:37:00","modified_gmt":"2026-06-02T16:37:00","slug":"cree-pour-rayonner-un-laboratoire-de-marketing-queer","status":"publish","type":"tribe_events","link":"https:\/\/queerchamber.ca\/fr\/event\/cree-pour-rayonner-un-laboratoire-de-marketing-queer\/","title":{"rendered":"Cr\u00e9e pour rayonner : un laboratoire de marketing queer \u2013 Optimiser vos canaux, indicateurs et tests A\/B"},"content":{"rendered":"<div  class=\"tribe-events-schedule tribe-clearfix\" >\n\t<p class=\"tribe-events-schedule__datetime\">\n\t\t<span class=\"tribe-events-schedule__date tribe-events-schedule__date--start\">\n\t\t\tJune 25\t\t<\/span>\n\n\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--date\">\n\t\t\t\t @ \t\t\t<\/span>\n\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--start\">\n\t\t\t\t2:00 pm\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--time\">\n\t\t\t\t\t &#8211; \t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--end\">\n\t\t\t\t\t3:00 pm\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t<\/p>\n<\/div>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\">Rejoignez-nous le 25 juin \u00e0 14h HE pour notre DERNIER atelier avec Charles McFarland ! Nous nous concentrerons sur l\u2019optimisation de vos canaux, indicateurs et tests A\/B pour gagner en visibilit\u00e9.<\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><strong>Pr\u00eat \u00e0 transformer votre strat\u00e9gie en \u00e9lan constant ?<\/strong> Dans cette derni\u00e8re s\u00e9ance pratique, nous mettons votre message en action. Charles vous coachera en direct sur vos <strong>Brandscripts<\/strong> et vous montrera exactement o\u00f9 \u00ab p\u00eacher \u00bb en associant les bons canaux marketing \u00e0 votre ICP. Vous apprendrez \u00e0 tester, mesurer et adapter vos <strong>strat\u00e9gies de visibilit\u00e9<\/strong> pour savoir ce qui fonctionne r\u00e9ellement. Repartir avec un <strong>plan d\u2019action concret sur 30 jours<\/strong> pour stimuler une croissance pr\u00e9visible avec confiance.<\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\">Nous avons le plaisir de collaborer avec le Festival Inside Out et la Fondation Massimadi pour cette s\u00e9rie d\u2019ateliers ! Massimadi offre \u00e0 nos participant.e.s de l\u2019atelier la possibilit\u00e9 de gagner des billets gratuits pour leur programmation en octobre 2026 !<\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\">On se voit l\u00e0-bas !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div  class=\"tribe-block tribe-block__event-price\" >\n\t\t<\/div>\n\n\n\n\n<div  class=\"tribe-block tribe-block__venue tribe-clearfix\" >\n\t\n\t\t\n\t<\/div>\n\n\n<div  class=\"tribe-block tribe-block__event-website\" >\n\t<a\n\t\thref=\"https:\/\/events.teams.microsoft.com\/event\/bcb32752-baf7-4971-82b8-671748b8b52c@5e62dce6-3cf2-437b-9edc-fdac15b0b95b\"\n\t\ttarget=\"_self\"\n\t\t\t>\n\t\tS&#039;inscrire!\t<\/a>\n<\/div>\n\n\n\t<div  class=\"tribe-block tribe-block__events-link\" >\n\t\t<div class=\"tribe-events tribe-common\">\n\t\t\t<div class=\"tribe-events-c-subscribe-dropdown__container\">\n\t\t\t\t<div class=\"tribe-events-c-subscribe-dropdown\">\n\t\t\t\t\t<div class=\"tribe-common-c-btn-border tribe-events-c-subscribe-dropdown__button\">\n\t\t\t\t\t\t<svg\n\t class=\"tribe-common-c-svgicon tribe-common-c-svgicon--cal-export tribe-events-c-subscribe-dropdown__export-icon\" \taria-hidden=\"true\"\n\tviewBox=\"0 0 23 17\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M.128.896V16.13c0 .211.145.383.323.383h15.354c.179 0 .323-.172.323-.383V.896c0-.212-.144-.383-.323-.383H.451C.273.513.128.684.128.896Zm16 6.742h-.901V4.679H1.009v10.729h14.218v-3.336h.901V7.638ZM1.01 1.614h14.218v2.058H1.009V1.614Z\" \/>\n\t<path d=\"M20.5 9.846H8.312M18.524 6.953l2.89 2.909-2.855 2.855\" stroke-width=\"1.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__button-text\"\n\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\taria-controls=\"tribe-events-subscribe-dropdown-content\"\n\t\t\t\t\t\t\taria-label=\"View links to add events to your calendar\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tAdd to calendar\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<svg\n\t class=\"tribe-common-c-svgicon tribe-common-c-svgicon--caret-down tribe-events-c-subscribe-dropdown__button-icon\" \taria-hidden=\"true\"\n\tviewBox=\"0 0 10 7\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1.008.609L5 4.6 8.992.61l.958.958L5 6.517.05 1.566l.958-.958z\" class=\"tribe-common-c-svgicon__svg-fill\"\/>\n<\/svg>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"tribe-events-subscribe-dropdown-content\" class=\"tribe-events-c-subscribe-dropdown__content\">\n\t\t\t\t\t\t<ul class=\"tribe-events-c-subscribe-dropdown__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--gcal\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.google.com\/calendar\/event?action=TEMPLATE&#038;dates=20260625T140000\/20260625T150000&#038;text=Cr%C3%A9e%20pour%20rayonner%20%3A%20un%20laboratoire%20de%20marketing%20queer%20%E2%80%93%20Optimiser%20vos%20canaux%2C%20indicateurs%20et%20tests%20A%2FB&#038;details=%3Cp+class%3D%22has-normal-font-size%22%3ERejoignez-nous+le+25+juin+%C3%A0+14h+HE+pour+notre+DERNIER+atelier+avec+Charles+McFarland+%21+Nous+nous+concentrerons+sur+l%E2%80%99optimisation+de+vos+canaux%2C+indicateurs+et+tests+A%2FB+pour+gagner+en+visibilit%C3%A9.%3C%2Fp%3E+%3Cp+class%3D%22has-normal-font-size%22%3E%3Cstrong%3EPr%C3%AAt+%C3%A0+transformer+votre+strat%C3%A9gie+en+%C3%A9lan+constant+%3F%3C%2Fstrong%3E+Dans+cette+derni%C3%A8re+s%C3%A9ance+pratique%2C+nous+mettons+votre+message+en+action.+Charles+vous+coachera+en+direct+sur+vos+%3Cstrong%3EBrandscripts%3C%2Fstrong%3E+et+vous+montrera+exactement+o%C3%B9+%C2%AB+p%C3%AAcher+%C2%BB+en+associant+les+bons+canaux+marketing+%C3%A0+votre+ICP.+Vous+apprendrez+%C3%A0+tester%2C+mesurer+et+adapter+vos+%3Cstrong%3Estrat%C3%A9gies+de+visibilit%C3%A9%3C%2Fstrong%3E+pour+savoir+ce+qui+fonctionne+r%C3%A9ellement.+Repartir+avec+un+%3Cstrong%3Eplan+d%E2%80%99action+concret+sur+30+jours%3C%2Fstrong%3E+pour+stimuler+une+croissance+pr%C3%A9visible+avec+confiance.%3C%2Fp%3E+%3Cp+class%3D%22has-normal-font-size%22%3ENous+avons+le+plaisir+de+collaborer+avec+le+Festival+Inside+Out+et+la+Fondation+Massimadi+pour%3C%2Fp%3E+%28View+Full+event+Description+Here%3A+https%3A%2F%2Fqueerchamber.ca%2Ffr%2Fevent%2Fcree-pour-rayonner-un-laboratoire-de-marketing-queer%2F%29&#038;trp=false&#038;ctz=America\/Toronto&#038;sprop=website:https:\/\/queerchamber.ca\/fr\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tGoogle Calendar\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--ical\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tiCalendar\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-365\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook 365\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-live\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook Live\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Rejoignez-nous le 25 juin \u00e0 14h HE pour notre DERNIER atelier avec Charles McFarland ! Nous nous concentrerons sur l\u2019optimisation de vos canaux, indicateurs et tests A\/B pour gagner en visibilit\u00e9.<\/p>\n","protected":false},"author":4024,"featured_media":127307,"template":"","meta":{"_acf_changed":false,"_tec_requires_first_save":false,"_trash_the_other_posts":false,"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_EventAllDay":false,"_EventTimezone":"America\/Toronto","_EventStartDate":"2026-06-25 14:00:00","_EventEndDate":"2026-06-25 15:00:00","_EventStartDateUTC":"2026-06-25 18:00:00","_EventEndDateUTC":"2026-06-25 19:00:00","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"https:\/\/events.teams.microsoft.com\/event\/bcb32752-baf7-4971-82b8-671748b8b52c@5e62dce6-3cf2-437b-9edc-fdac15b0b95b","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"$","_EventCurrencyCode":"CAD","_EventCurrencyPosition":"prefix","_EventDateTimeSeparator":" @ ","_EventTimeRangeSeparator":" - ","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_tribe_blocks_recurrence_rules":"","_tribe_blocks_recurrence_description":"","_tribe_blocks_recurrence_exclusions":"","_tribe_events_status":"","_tribe_events_status_reason":"","editor_notices":[],"_tribe_events_is_hybrid":"","_tribe_events_is_virtual":"","_tribe_events_virtual_video_source":"","_tribe_events_virtual_embed_video":"","_tribe_events_virtual_linked_button_text":"","_tribe_events_virtual_linked_button":"","_tribe_events_virtual_show_embed_at":"","_tribe_events_virtual_show_embed_to":[],"_tribe_events_virtual_show_on_event":"","_tribe_events_virtual_show_on_views":"","_tribe_events_virtual_url":"","footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"tags":[],"tribe_events_cat":[],"class_list":["post-127290","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry"],"acf":[],"jetpack_sharing_enabled":true,"ticketed":false,"_links":{"self":[{"href":"https:\/\/queerchamber.ca\/fr\/wp-json\/wp\/v2\/tribe_events\/127290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/queerchamber.ca\/fr\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/queerchamber.ca\/fr\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/queerchamber.ca\/fr\/wp-json\/wp\/v2\/users\/4024"}],"version-history":[{"count":2,"href":"https:\/\/queerchamber.ca\/fr\/wp-json\/wp\/v2\/tribe_events\/127290\/revisions"}],"predecessor-version":[{"id":127308,"href":"https:\/\/queerchamber.ca\/fr\/wp-json\/wp\/v2\/tribe_events\/127290\/revisions\/127308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/queerchamber.ca\/fr\/wp-json\/wp\/v2\/media\/127307"}],"wp:attachment":[{"href":"https:\/\/queerchamber.ca\/fr\/wp-json\/wp\/v2\/media?parent=127290"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/queerchamber.ca\/fr\/wp-json\/wp\/v2\/tags?post=127290"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/queerchamber.ca\/fr\/wp-json\/wp\/v2\/tribe_events_cat?post=127290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}