Webinar Wednesday: The art of a productive B2B outreach
August 12 @ 2:00 pm – 3:00 pm
Join this educational session. You will gain foundational knowledge about the power of smart outreach to drive B2B sales. We’ll dive into practical tips to identify leads, cold call, leverage events, and turn a single conversation into a real pipeline. As a queer entrepreneur, you already know how to build trust and community without waiting for an invitation, and this session turns that instinct into a repeatable system, requiring no sales team or big budget. You’ll leave with concrete scripts, a simple way to track what’s working, and a playbook you can start using on your very next call.
This is the first session in a two-part series facilitated by Ben.
Ben Liegey (he/him) is the Co-Founder & CEO at BetterTable, a food tech company helping hospitality businesses cut food waste and carbon impact through BonAppify. He built his pipeline through B2B partnerships and disciplined outreach, growing a 7,539-strong global LinkedIn network. That work helped him win the 2025 EY/CQCC Pitch Competition, 2025 Emerging Exporter of the Year, and a 2024 Forty Under 40 honor from Business in Vancouver.
Our Team
Ben Liegey (he/him) is the Co-Founder & CEO at BetterTable, a food tech company helping hospitality businesses cut food waste and carbon impact through BonAppify. He built his pipeline through B2B partnerships and disciplined outreach, growing a 7,539-strong global LinkedIn network. That work helped him win the 2025 EY/CQCC Pitch Competition, 2025 Emerging Exporter of the Year, and a 2024 Forty Under 40 honor from Business in Vancouver.